Non Profit Marketing: Social Media is the Secret Ingredient

Social Media is the Secret Ingredient to a Successful Non Profit Marketing Strategy Content marketing has long since been a stepchild of other more ‘successful’ non profit marketing strategies. But slowly, the scales have been tipping towards several B2B marketers and PR professionals coming to recognize it as a success-generating tool and a force to contend… Read More »

Drive traffic to your Non Profit website with these 5 easy tips

How to Drive Traffic to You Non Profit Website It’s important to discover how to drive traffic to a website if you really want to succeed in your online career. You may have an interesting website with unique services or products but there are only few visitors patronizing the site on daily basis. If you… Read More »

How Nonprofits can Define their Brand

Every business, whether it is a for-profit or nonprofit one, is a brand in itself. Examples of iconic nonprofits that have branded themselves are the Salvation Army, the American Red Cross and the March of Dimes. Every time you think of these names, your mind automatically links it to specific memories, experiences, associations and positive… Read More »

The Emerging Social Good Organization (SGO)

 There is an emerging understanding that the bifurcation of businesses into the categories of for-profit and not-for-profit is no longer viable. For-profit corporations often prioritize short-term profit for the few at the expense of the public good. Often, nonprofits try to deliver social good with weak business models and fragile finances, and find themselves competing for… Read More »

Debunking the Myths about Nonprofit Work

There are several myths about working with a nonprofit that have been doing the rounds for years now. Here are some of the most common myths debunked. Myth – The only staff at a nonprofits are volunteers The fact is that most nonprofits have a team of paid professional on their staff. There are some… Read More »

How to Transform Your Nonprofit Website from ‘Nay’ to ‘Yay’

It is absolutely essential for every business to own a digital presence that connects to its proposition. This is especially true where a non-profit is concerned. The main objectives of a non-profit website are to gather supporters and to drive donations. But some non-profit websites lack the pizzazz to get the job done and meet… Read More »

How to Get a Seat on the Board of a Nonprofit

It is quite a rewarding and enriching experience to be part of a non-profit board. If you have decided to be a part of a non-profit board, here is how you can go about making this idea into a reality. Pick your passion The very first thing you should start with is introspection. Delve deep… Read More »

How Your Nonprofit can be a Twitter Superstar

While there are many different ways you can be a Twitter superstar, it is virtually impossible to apply these guidelines to each and every segment of the non-profit sector. This is mainly due to the wide variety of follower counts and causes. The main challenge truly is for nonprofits to be able to pick up… Read More »

Handiest Tips for Adequate Donor Retention for Nonprofits

Donor acquisition and retention are two of the biggest challenges faced by nonprofits the world over. But the statistics are quite worrying. According to research 3 out of every 4 donors leaves and don’t come back. With donor retention on the downlow, it has becoming increasingly important to know how to keep them coming back… Read More »

5 Useful Goals that New Media Managers for Nonprofits should Have

New media managers must have their hands full these days, what with the vast amount of possibilities for nonprofits. But it is important for these new media managers to keep themselves updated with a host of social media priorities so that they may be able to ace their jobs. Many of these goals do not… Read More »